Two new movies compete at box office

This past weekend saw two big budget movies compete head to head for the box office crown. Both “Inception” and “The Sorcerer’s Apprentice” premiered this past weekend with equally high expectations. According to the Los Angeles Times (click here to read the article), both films cost a similar $160 million (“Inception”) and $150 million (“The Sorcerer’s Apprentice”) to produce, but the results so far are very different.

While “Inception” took in a nice $76.1 million globally, including $60.4 million from North America which was good enough to earn top spot in the box office, ”The Sorcerer’s Apprentice” was not even second place in the box office and finished in a distant 3rd spot. Moreover, “The Sorcerer’s Apprentice” premiered on Wednesday, giving it an additional two nights over “Inception”. However, even with that, Disney’s “The Sorcerer’s Apprentice” only earned $24.5 million since it opened on Wednesday and now looks like it is destined to be a major flop and money loser for Disney.

Depending on how well “Inception” holds up over time, as well as, in the international markets it is yet to be released in, the projection of its total earnings are in the $150 million to $200 million range. If it achieves $200 million, then that will be considered a success in the movie industry.  

We have all seen trailers for both of these movies for a long time now and right from the outset it seemed fairly obvious that “Inception” would be far more interesting to watch for most people. I personally contributed to the “Inception” totals by watching it and I am glad I did. Without giving away any details about the flick, it is somewhat similar to “The Matrix” and was very entertaining. It was one of those complex movies that leave you trying to figure out exactly how all the dots connect. Many people will need to watch it a second time to really figure it all out (not a bad thing for the movie studio). Although I can’t say that it’s my favourite movie of all time by any means, I believe that anyone that says it sucked simply did not grasp the concept or was unable to follow the complexities of the movie.

I have not watched “The Sorcerer’s Apprentice” and do not intend to. If you’ve seen the trailer and are at least 17 years old, you will likely do the same. You would think that such a huge company like Disney would know well before investing $150 million in a movie that it will not be hit, even with Nicolas Cage in the lead role. This is an example of how different things look from outside the decision making process. If Disney were somehow able to let a number of movie goers read the script and see the illustrations of the frames for the movie, they likely would know better than to invest in it. It obviously was not as clear before the movie was produced, I guess.