Tech giants to bring internet to TV

Sony TV with internet connection 

Four well known tech companies, including two of the best known in the world, are teaming up to bring the internet to TV. Google, Sony, Intel and Logitech have plans to develop software and applications that will allow TV watchers to view YouTube videos and other things on their TV’s. The basic idea is not new at all, but no one, including Apple, has really made serious strides in this space thus far.

It seems like an obvious evolutional step to how we consume media and entertainment as many new TV’s and Blu-Ray players can connect to the internet already. However, most of the services that offer internet on the TV are limited in scope and focus more on viewing TV shows and movies on the TV that are sourced from the internet. By Google being in the mix this time it brings over YouTube to the TV and perhaps even searching on their search engine through the TV will be possible. This opens up a boat load of possibilities for this technology.

Currently, some households already have their home computer set up through their TV. This basically expands the computer screen to fit their TV set. For newer TV’s, it allows users to watch movies and videos from the internet in high quality on their TV. This will be some competition for Google, Sony and company because for the people that have this set up at home, it is a good solution and free for all intensive purposes. However, this set up really only exists in younger, more tech savvy homes and if this newly developed tech team gets it right and make it very easy and user friendly which will enable every home to have this capability, they could have a winner here.

Also, there is no word yet on whether they plan to charge the user for this option or not. We are used to Google offering their services free for the consumers and instead charging advertisers for promoting on their sites. However, many of us have digital cable currently through a rented set-top box from the cable provider. At least with Rogers in Canada, there is a very good chance that they will want to charge for using this service. Cable providers in North America are not known for being particularly consumer friendly or for providing the greatest value in the world, so Google may find it tough to work with them. The tech giants also risk hurting their names a bit in consumers’ eyes if the cable companies get their way and charge consumers for this service.

I am looking forward to the official unveiling of this program and am especially eager to see how it will work and if it will cost us money. This is most likely the way of the future for TV/internet and it might be just about to get started.