A chocolatey mistake

Greenpeace video showing a Kit Kat bar and a bloody orangutan finger.

Greenpeace video showing a Kit Kat bar and a bloody orangutan finger.

Once again, a viral video proves to be a major headache for a large multinational corporation. It is actually a fairly well made ad (check it out below) produced by Greenpeace.org, a pro environment organization who, like most of these types of organizations sometimes takes it too far and has a somewhat checkered past. However, this post has nothing to do with that. This has to do with the victim of this video, Nestle, who is being accused in this video of using a palm oil supplier that deforests an Indonesian rain forest in order to plant oil palms. This palm oil is said to be used in some of their chocolate bars, including Kit Kat which is featured in the ad.

 

The fact is that many other well known companies used this same supplier in the past, including Kraft and Unilever, among others. Also, Nestle has announced that they already switched suppliers and that it didn’t even use that palm oil outside of Indonesia anyways. All this just makes Nestle’s mistake which I am about to discuss all the more dumb.

This video was originally posted on You Tube and had less than 1,000 views which is essentially nothing. However, Nestle decided to intervene and forced You Tube to pull it. After that, the video was re-posted by Greenpeace on Vimeo.com and they made a lot of noise about it through Twitter and other mediums. Greenpeace continued their offensive by releasing the report about Nestle doing business with the palm oil supplier named Sinar Mas which is actually responsible for the unethical actions. The ad has since been re-posted on You Tube, as you can see above.

Nestle more than likely would have avoided all of this negative publicity and the over one hundred thousand people that will now think of bloody ape fingers every time they think of a Kit Kat bar if they would have just let the video stay on You Tube. The vast majority of the attention came as a result of Nestle mistakenly forcing the removal of it. They should have known that even if it would be pulled from You Tube, other sites would still likely run it and they definitely should have calculated their moves before they acted. If they would stop and think about it, they would see that although it is a video that angers and annoys them, it did a poor job of attracting attention and views. Greenpeace would likely have failed in their mission to degrade the Nestle name and Nestle would have had the last laugh.

However, their emotions got the better of them and they decided to stoop to Greenpeace’s tactic level and shot themselves in the foot, in the process. After making such a stupid mistake, they deserve all the bad publicity that will come from this video and someone at Nestle deserves to be fired for such a terrible decision.